We have been managing online communities for over 10 years and know a thing or two about getting the most effective results for your project and at a competitive price.
Communities are more relevant than ever and there's good reason for this. It is important to keep ahead of fast changing consumer needs and you need to be communicating with your consumers regularly and directly. They are an incredible way to find out what your target market is saying. Being able to observe and comment on consumer dialogue in real time delivers a huge amount of detailed insight that also feels more natural and relevant. Communities can be short term i.e. 2 - 4 weeks or over a longer period 6 - 12 months depending on what your needs are.
Think of communities as a window to your consumers world when developing new products and services and by return, show your consumers how their very own behaviours can aid in developing new and interesting ideas.
Communities are flexible and can be integrated at the start, during and/or after the innovation / research process to track evolving opinions and help you find the very specific answers and solutions needed.