Owner 

Sam has 15 years experience in consumer research, having managed projects in most countries around the globe. She is an MRS member with experience working both client and agency side. Sam founded PikiPeople so she could translate her passion for online research platforms into smarter solutions for clients. The PikiPeople team has been built from Sam's international network of researchers and consultants, creating an agency that isn't constrained by procedures or geography but is flexible and responsive to meet any challenge in the evolving landscape of consumer research. 

UK

Elspeth has tackled a lot of gritty innovation and brand challenges over the last 12 years by uncovering insights and making themactionable for leading brands all over the world (including Heineken, Philips, Aunt Bessies, Reckitt Benckiser, Turtle Wax, Match.com) She is fascinated by how consumers behave and what that can reveal in terms of challenges and opportunities for brand and product development. Her deep belief is that innovation is about being smart with a finger on the pulse. Sometimes it is big and shiny solution and sometimes it is a simple pack format change. 

Asia Pacific including China & Singapore

Having worked in the market research industry for 15 years, Bee Hian has worked with clients from various industries each with different business objectives. Given the wide exposure in China, Singapore and other parts of Asia Pacific, she has honed her ability to be intuitive & attuned to both client and respondent needs. Bee Hian’s training and consultation experience with clients has helped her focus on the intrinsic role of research – to help business people make business decisions.  Brands she has serviced span many industries including: IT, telecommunications, automotive, fast moving consumer goods, travel & hospitality as well as consumer electronics. She is fluent in both English and Mandarin and loves a good discussion on all things related to culture, society, politics and the good things in life.

Spain, Italy and LATAM

15+ years of experience in coordination of international projects, worked in the big agencies like TNS UK and Millward Brown SP as an international researcher, and also in boutique fieldwork agencies.  Specialist in coordinating field in Spain, Italy and LATAM countries including Mexico and Brazil. I speak more than 5 languages fluently.

Research Director

Nataliya  has worked in marketing research and innovation for many global brands in diverse categories for over 20 years.

Having extensive experience in planning, managing and conducting global projects mainly across Western and Eastern Europe, United States, Asia and the Middle East and particularly Russia (fluent).

Experienced facilitator of different types of creative workshops for both experts and consumers (e.g. strategy & positioning workshops, value proposition creation, communication & claims, design & co-creation sessions).

France and Europe

Since 2005, Ayette has been an  Independent Marketing Consultant and Market Research Specialist, coupled with 15 years of managerial and marketing responsibilities within companies and consulting agencies in multicultural and international contexts. She carries out multi-sectorial missions across France and beyond on brand-related issues, the development of new products and services as well as on the societal developments impacting the markets of tomorrow. What stimulates her is to explore unknown land. Ayette is trilingual: French, Spanish and English

Poland & Europe

Karolina, fluent in Polish and English is a researcher with 10 years of experience in market research industry. Being a qual-oriented researcher and moderator she has extensive experience of conducting both qualitative and quantitative techniques.

Clients include Kaufland, Deutsche Telekom, Philips, The Linde Group, Scandinavian Tobacco Group, Persan, Alshaya (Mothercare), KappAhl, Givaudan, Merck, Sanofi Aventis, GSK, Bayer, Solvay, Pierre Fabre Medicaments­­­­­, Philips, Samsung, Coca-Cola, PepsiCo, BP, VW, TK Maxx, Bosch, Kärcher and Nestlé.

UK

Linda loves to travel wherever she is needed, Linda has been listening to consumers for over 20 years.  She is a skilled moderator and analyst with a knack for getting the most out of respondents and to the heart of objectives.  Having built her experience agency side, going freelance has allowed her to focus on the research process and give each project the thorough attention it deserves.   Her sector experience is extensive, encompassing finance, media and the charity sectors, with a strong retail focus across grocery, high street and online - ideal for a self confessed shopaholic! 

With over 15 years of international experience in consumer insights and brand strategy, Alejandra has worked for multiple global consumer brands across a wide range of categories: TV, digital photography, portable audio, footcare, skin care, home care, online shopping, supermarkets, beauty, etc.

Her expertise and passion lies in accelerating brand growth through excellent innovation, communication, positioning, go-to-market strategy, and long-term business planning. Having lived in Mexico, United States, the Netherlands, France, China, and England, Alejandra loves international projects where an understanding of the cultural nuances is key. She is fluent in English, Spanish and has intermediate level of Dutch.